The Media & Entertainment industry is uniquely characterized by the growth of immense variety of infotainment delivery channels, each having different characteristics, market requirements and customer preferences. Media conglomerates need technological solutions to cross-leverage their assets, enable innovative business process, and enhance the transparency of revenue streams.

How iGATE Can Help You
Our unique Integrated Technology-Operations (iTOPS) approach offers a business outcome based model thus adding certainty to the clients’ business; enabling them to derive maximum value at increasing business efficiency levels. The iTOPS approach means a ‘one view’ on our clients’ technology and operations which helps in following a synergistic approach to achieve business benefits.

iGATE has over 10 years of experience in the Media & Entertainment Business Industry having rich process and technology consulting experience. We have a strong relationship with Global Media Conglomerates and have provided Media & Entertainment solutions to several top-tier companies in the areas of broadcasting, online gaming, publishing and content processing. The figure below depicts our domain and service capabilities in the Media & Entertainment sector.

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Our broad portfolio of focus segments in the industry encompass:

• Digital Asset Management
• IP Rights Management
• Digital Media Content Publishing Platform
• Social Networking Platform
• Campaign and Viral Marketing Platform
• Sales and Marketing Analysis
• Web Content Management Solutions
• Viewership ratings and Research
  
• Program Production Planning & Management
• Affiliates Management
• Native Mobile Application development
• Cross Platform Mobile Development using HTML 5, CSS, & JS
• User Experience Design (UXD)

Media Information Services:
This has been envisaged as a horizontal across the micro verticals and cross sections into core Media areas like Ratings & Research, Sales & Marketing (Ad sales, DVD sales, Sales Analysis), Data Analytics (Warehousing & Mining). These services include:

• Finance (Budgeting, Revenue Mgmt, Billing)
• CRM (Surveys, Loyalty etc)
• Supply Chain Management (Forecasting, Home Video)
• Office Automation (ERP)
• Physical Asset Management
• IT Architecture & Infrastructure are also a part of this horizontal)